Cyber News - Step Yahoo appointed Marissa Mayer who was then an employee of Google as CEO, according to some people is the right choice. Marissa Mayer was chosen to be president and CEO is expected to be a turning point Yahoo to restore its former glory.One of the first steps Mayer at the beginning of his leadership is by laying off approximately 2,000 employees of all 14,000 Yahoo employees.
Mayer reason at the time was to encourage efficiency and effectiveness of performance.However, despite the three-year lead Yahoo, Mayer fact considered not able to restore Yahoo's performance as before. Citing information from the pages of The Economist, Sunday (25/10/2015), despite Yahoo's stock rose when Mayer was elected, but this time pendatan and Yahoo profits keep falling.
This year alone according to Mark Mahaney of RBC Capital, Yahoo's revenue fell by 45 percent from 2012 and became the lowest in the history of Yahoo since a decade.In addition, Mayer investment of US $ 2.2 billion for the purposes of advertising by buying companies such as BrightRoll, the video advertising company, to no avail.In fact, although it has made such a move stock from Yahoo advertising expenditure continues to decrease.
In contrast to rival Google and Facebook continue to rise.Web platform known as the third largest in the United States after Google and Facebook, Yahoo considered to have not been able to present advertising services for specific target despite having many choices.In fact, when the survey was conducted with advertisers to rank the companies based on the profits from online, Yahoo just got the order to six, under Google, Facebook, YouTube, Twitter and even LinkedIn.
